SFE does not collect
personally identifiable information unless our visitors voluntarily
provide it to us. We do, however, collect certain types of
information and ask for personal information in certain
circumstances, such as when you set up an account. The following
sections describe what type of information we collect, when we
collect it and how we use it.
Setting up an
account
In order to use
certain functionality of the Site's features, you will have to create
a user account which requires you to submit certain personal
information. When you register and create an account, we require you
to provide us your name, postal address, telephone number, and email
address. If you are buying ads we require information about how you
will pay for the ads with PayPal information. If you are publishing
ads then we also ask for certain information about your website. If a
publisher is based in the USA we are required to collect certain tax
ID information. Upon activating an account, you will select a
password. Your email address and password will be used so you can
securely access and maintain your account
Cookies
Cookies are small bits
of electronic information that a web site can transfer to a visitor’s
hard drive to help tailor and keep records of his or her visit to the
site. The use of cookies is standard on the Internet and many web
sites use them. Cookies allow web site operators to better customize
visits to the site to the visitor’s individual preferences. For
example, by setting a cookie you would not have to enter information
in the Site more than once, thereby saving time. We do not receive or
record any personal information in the cookies we use.
Electronic
Information
In the course of using
the Site we automatically collect information such as IP address,
browser type, referrer URL and other technical data.
Customer Service
We provide customer
service support through email. In order to provide customer support,
we will ask for your email address. Aside from this information, we
do not ask for any personal information to provide customer support.
We only use information received from customer support requests,
including email addresses, for customer support services and we do
not transfer or share this information with any third parties.
We use your personal
information such as your name, address, billing and mailing address
and credit card number for billing purposes when we charge you for
the use of your account. We also will use your email address or phone
number to contact you when we provide customer support.
We use your email
address to inform advertisers about the performance of their ads and
to inform publishers about any ads that they have sold.
In addition, from time
to time, we may also use your email address to send you information
on updates regarding the Site's features, or if you choose to be
included, to alert you to offerings from other companies that we are
affiliated with. We will never sell your email address or send you
offerings from companies that we are not affiliated with. We may also
provide aggregated information about our visitors to outside parties
from time to time.
We may use the
information we collect to optimize our Site, for internal research,
to provide information in the aggregate to advertisers about the
performance of ads, and to tailor your experience through the Site's
features by displaying content according to your interests and
preferences, providing a faster method for you to access your account
and submit information to us and allowing us to contact you, if
necessary.
We implement a variety
of security measures to ensure the security of your personal
information on our systems. User personal information is contained
behind secured networks and is only accessible by a limited number of
employees who have special access rights to such systems.
We do not sell, trade,
or otherwise transfer outside SFE personally identifiable information
that visitors voluntarily provide in any account registration. This
information is used to better understand how visitors use the Site,
to support related transactions made on the site, and to better know
our visitors and possibly tailor any specific features, promotions,
or other notifications to them. However, this data, in an aggregate
form without any personally identifiable information, may be provided
to other parties (including advertisers) for marketing, advertising,
or other uses, including assessing the effectiveness of their ads.
Should you change your mind about the information you’ve provided to
us, should you no longer wish to receive information from us, or
should your information change, we have provided a way for you to
correct, update or remove the personal data you gave us.
In the event SFE goes
through a business transition, such as a merger, being acquired by
another company, or selling a portion of its assets, visitors’
information will, in most instances, be part of the assets
transferred. Visitors will be notified via prominent notice on the
Site for 30 days prior to a change of ownership or control of
information of users held by us. If as a result of the business
transition, information will be used for a purpose different from
that stated, or implied at the time of collection users will be given
a choice consistent with our notification of changes section.
Notwithstanding any
other term of this privacy statement, we may release any personal
information we obtain or collect when we believe its release is
appropriate to comply with the law, enforce our Site policies, or
protect ours or others’ rights, property, or safety.
In an attempt to
provide increased value to our visitors, we may choose various third
party web sites to link to, and frame within, the Site. We also
participate in co-branding and other relationships to offer
e-commerce and other services and features to our visitors. However,
even if the third party is affiliated with us, we have no control
over these linked sites, each of which has separate privacy and data
collection practices independent of us. Data collected by our
co-brand partners or third party web sites (even if offered on or
through our site) may not be received by us. As such, we have no
responsibility or liability for these independent policies or
actions, and are not responsible for the privacy practices or the
content of any such web sites. These linked sites are only for your
convenience and you therefore access them at your own risk.
Nonetheless, we seek to protect the integrity of the Site's features
and the links placed upon each of them and therefore request any
feedback on not only the Site's features, but for sites each links to
as well (including if a specific link does not work).
Our Site is not
intended for use by children, or any person under the age of 18.
Consequently, if you are not at least 18 years of age, please do not
use our Site or open an account.
By visiting the Site
or using the Site's Features, you consent to the collection and use
of information by us as set forth in this privacy statement. If we
decide to change our privacy statement, we will post those changes
within this page so our users are always aware of what information we
collect, how we use it, and under what circumstances, if any, we
disclose it.